Adjunct Instructor in Advertising Copywriting

University of Southern California Annenberg School for Communication and Journalism

Adjunct Instructor, Advertising Copywriting

Annenberg School for Communication and Journalism Faculty Los Angeles, California

The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 341 Advertising Copywriting. This class is for the undergraduate student who is interested in learning the role of the creative director, copywriter and art director in the development and execution of advertising ads and campaigns across all mediums. The objective of the course is to provide an overview of the techniques an advertising copywriter uses to conceive and write ads. It functions as a lab course whereby students are given assignments on the spot and must execute the various aspects of advertising copywriting as it relates to the creative team (account manager and art director). The role of the advertising agency in developing, maintaining or shifting a client’s brand image also will be explored, with an emphasis on the copywriter’s role in the process. Therefore, experience in agency ,corporate, or marketing campaigns is preferred. Because of the lockstep nature of our curriculum, willingness to adhere to the established class curriculum is required.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USC’s job site.

The USC Annenberg School for Communication and Journalism is among the nation’s leading institutions devoted to the study of communication, journalism and public relations. With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.