Adjunct Instructor in Persuasive Writing in Advertising

University of Southern California Annenberg School for Communication and Journalism

Adjunct Instructor, Special Topics: Persuasive Writing in Advertising

Annenberg School for Communication and Journalism Faculty Los Angeles, California

The Annenberg School of Journalism at the University of Southern California seeks a highly qualified adjunct instructor to teach PR 599 Special Topics: Persuasive Writing in Advertising. This graduate-level course will delve into the role of the creative director, copywriter and art director in the development and execution of advertising ads and campaigns across all mediums. The successful candidate will be able to provide an overview of the techniques an advertising copywriter uses to conceive and write ads. Emphasis will be placed on how to craft persuasive material regardless of medium through a combination of lectures and in-class writing drills. At the end of this course, students will have learned the nuances of writing ad copy for a variety of mediums, including print, online, radio and outdoor. Because of the lockstep nature of our curriculum, willingness to adhere to the established class curriculum is required.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

Applicants should send a letter describing their background, interests and areas of expertise, and an up-to-date resume or curriculum vitae through USC’s job site.

The USC Annenberg School for Communication and Journalism is among the nation’s leading institutions devoted to the study of communication, journalism, public relations and advertising. With an enrollment of 2,400 undergraduate and graduate students, USC Annenberg scholars, both students and faculty, are defining these fields for the 21st century and beyond.